In the videos below Umar Haque and Douglas Rushkoff are both talking about a shift in how we consume and produce. Fueled by the financial crises there seems to be a growing focus on models that don’t extract value during the proces. The search for models where everyone benefits.

We see this in different fields. Michael Braungart and William McDonough propose in their book Cradle to Cradle a model where waste equeals food. And that we should create processes that are sustainable by itself or even add value on all sides of the proces (documentary).

Lev Manovich talks in his presentations about how a global collective culture gives us the same ideas at the same time. And that it’s almost impossible to have an unique idea, because we build so much on eachothers knowledge in this new connected culture. Working togother is the new ethos.

There is also a shift in advertising agencies. Agencies like Anomaly London and Nothing Amsterdam become creative partners. They Become part of the proces and add more sustainable value instead of extracting it.

Thinking about new models that try to add value. Nice things to wrap your head around. Enjoy.

Douglas Rushkoff is making a lot of interesting videos to promote his book Life Inc.

Life Inc. The Movie from Douglas Rushkoff on Vimeo.

Umar Haque recorded at the Constructive Capitalism conference

Umair Haque @ Daytona Sessions vol. 2 – Constructive Capitalism from Daytona Sessions on Vimeo.

Via (TiD)