What a news organization looks like in a social media driven web
Social media is becoming a very influential referrer. Website like Facebook and Twitter generate growing amounts of traffic websites. They work best for the live web (news) and for memes. And they are in the race to become serious competition for Google in getting the right people on the right page.
Social media (Twitter/Facebook) is the new Google (making the web more useful with its service). It doesn’t care about page rank. It cares about what people think and how trustworthy and influential people are.
Google and Twitter are very different in a number of ways.
- Longer URL, the longer the better
- Getting bigger websites to link to your website
- Know and find
- Authenticity
- Ranking content
- Optimization
- The best of time
- Short URL, an URL is waste of space
- Getting influential online people to talk about your website
- Follow and discover
- Creativity
- Ranking people
- Lobbying
- The best of now
What does this mean for news reporting?
The major news websites and publication systems weren’t really designed for SEO. They are still catching up, far behind the current technological state blogs are in.
While media and journalist are still blaming Google the second disrupting innovation for their Industry is already taking place. And this time they won’t be able to blaim a company.
What about the editors? Google was about systems, about technology. The current wave of social media is about people. Are the news editors – the current and a new generation – ready?
The link
A news organization in a social media environment doesn’t have to create content, it creates context around links. It directs you. That’s the function of a news organization. Guide you as a customer to the best information you can find. Sometimes this mean (re)writing a summary or story, other times it means linking to other good stuff.
It’s also about value. If you – as a content creator – are not adding much to what’s already out there you can’t expect to have a sustainable business model. If you don’t add much, you won’t get much.
The link is the most important asset of the web. It is for Google and it is for Twitter. In a social media driven web it’s not about the content the link directs to. It’s about who presents the link. Linking builds trust. You have to earn this trust by linking to things that add value for your audience.
Jay Rosen, professor at NYU on the ethic of the link
29 comments
Leave a comment
It can take a while for your comment to show up because of anti-spam checking. Don't worry, if you are not a spambot it will show up.
RSS feed for comments on this post.
Related
Additional comments powered by BackType
July 2 2009 @ 9:40 am
Check Su.pr (by Stumble Upon), interesting Twitter service for linking out.
Uploaded with plasq’s Skitch!
July 2 2009 @ 12:46 pm
“In a social media driven web it’s not about the content the link directs to. It’s about who presents the link. Linking builds trust.”
Surely, if the content is no good then the trust will evaporate accordingly and quickly!
July 2 2009 @ 2:57 pm
Amazing how much (spam) trackbacks come in through Twitter/retweets. I recently installed the BackType plugin for Wordpress on this blog and it worked pretty good.
The plugin searches the web, finds conversations about your blog post and converts those into comments on your blog. Which is a good idea I think, it can get ad a good Twitter discussion to your blog. Making the post more interesting for readers of your blog.
Somehow the magic words “social media” in the title of this post generate retweets by accounts that exist by retweeting. Let’s see how this will work out for the next posts.
The plugin: http://www.backtype.com/plugins/connect
See retweets below.
July 2 2009 @ 5:02 pm
@Job de Wit, agree.
That’s why I think social networks work. People (or organizations/companies) have to stay close to who they are.
July 3 2009 @ 4:23 pm
David Weinberger talked at the most recent Reboot about links
July 2 2009 @ 9:33 am
Nieuwe blogpost: “What a news organization looks like in a social media driven web” http://su.pr/31HIdK
This comment was originally posted on Twitter
July 2 2009 @ 10:10 am
What a news organization looks like in a social media driven web on hypernarrative.com, a weblog by Wilbert Baan… http://ff.im/-4HDJe
This comment was originally posted on Twitter
July 2 2009 @ 11:27 am
What a news organization looks like in a social media driven web. http://bit.ly/BCdGS
This comment was originally posted on Twitter
July 2 2009 @ 11:27 am
What a news organization looks like in a social media driven web …: Social media is becoming a very influentia.. http://tinyurl.com/ltkvoh
This comment was originally posted on Twitter
July 2 2009 @ 11:32 am
What a news organization looks like in a social media driven web … http://bit.ly/17slOp (via @ReferralSuccess)
This comment was originally posted on Twitter
July 2 2009 @ 11:39 am
What a news organization looks like in a social media driven web … http://bit.ly/MDo5A
This comment was originally posted on Twitter
July 2 2009 @ 11:50 am
What a news organization looks like in a social media driven http://bit.ly/3o275 (via @digital_capital)
This comment was originally posted on Twitter
July 2 2009 @ 12:22 pm
What a news organization looks like in a social media driven web … http://tinyurl.com/ltkvoh
This comment was originally posted on Twitter
July 2 2009 @ 12:35 pm
What a news organization looks like in a social media driven web … http://bit.ly/2hPA6
This comment was originally posted on Twitter
July 2 2009 @ 12:49 pm
Reading: “What a news organization looks like in a social media driven web ” ( http://bit.ly/bTL5D )
This comment was originally posted on Twitter
July 2 2009 @ 12:51 pm
What a news organization looks like in a social media driven web … http://bit.ly/9rVdk
This comment was originally posted on Twitter
July 2 2009 @ 12:57 pm
What a news organization looks like in a social media driven web …: Browse by topic, Accessibility (23), Archi.. http://bit.ly/mM4KM
This comment was originally posted on Twitter
July 2 2009 @ 1:00 pm
Reading: “What a news organization looks like in a social media driven web” – http://bit.ly/13d68X
This comment was originally posted on Twitter
July 2 2009 @ 1:05 pm
What a news organization looks like in a social media driven web http://bit.ly/13d68X @sidin, @manuscrypts, @surekhapillai fyi
This comment was originally posted on Twitter
July 2 2009 @ 1:11 pm
What a news organization looks like in a social media driven web … http://tinyurl.com/ltkvoh
This comment was originally posted on Twitter
July 2 2009 @ 1:21 pm
What a news organization looks like in a social media driven web … http://bit.ly/O6eEX
This comment was originally posted on Twitter
July 2 2009 @ 1:22 pm
What a news organization looks like in a social media driven web … http://tinyurl.com/ltkvoh
This comment was originally posted on Twitter
July 2 2009 @ 1:33 pm
What a news organization looks like in a social media driven web … http://bit.ly/9rVdk
This comment was originally posted on Twitter
July 2 2009 @ 1:34 pm
What a news organization looks like in a social media driven web … http://bit.ly/9rVdk
This comment was originally posted on Twitter
July 2 2009 @ 1:57 pm
What a news organization looks like in a social media driven web … http://bit.ly/mM4KM
This comment was originally posted on Twitter
July 2 2009 @ 2:02 pm
What a news organization looks like in a social media driven web … http://bit.ly/9rVdk
This comment was originally posted on Twitter
July 2 2009 @ 2:39 pm
What a news organization looks like in a social media driven web …: Browse by topic, Accessibility (23), Archi.. http://bit.ly/2LYlyh
This comment was originally posted on Twitter
July 2 2009 @ 3:11 pm
What a news organization looks like in a social media driven web …: Social media is becoming a very influentia.. http://bit.ly/9oeNw
This comment was originally posted on Twitter
July 10 2009 @ 1:00 pm
LinkMiegel: What a news organization looks like in a social media driven web http://bit.ly/agvWc
This comment was originally posted on Twitter