Comments on: Content as Software http://www.hypernarrative.com/wordpress/2009/06/12/content-as-software/ About Art, Media and Technology Mon, 08 Mar 2010 09:16:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: wilbertbaan http://www.hypernarrative.com/wordpress/2009/06/12/content-as-software/comment-page-1/#comment-224291 wilbertbaan Tue, 16 Jun 2009 16:07:34 +0000 http://www.hypernarrative.com/wordpress/?p=1560#comment-224291 I agree, if you start using a new platform you should definitely try to use platform specific technology or rules. On the other end, for existing media it doesn't seem necessary to directly start using those platform specific features, those media seem to be able to rely on their name and content for at least short while. Most media are "just transporting content" and are doing pretty good on new platforms and markets. I think a content producer/distributer should definitely think about, or use, platform specific features. For example if you're developing an iPhone app you should think what those specific features can add to the user experience (for now or in the future). I agree, if you start using a new platform you should definitely try to use platform specific technology or rules.

On the other end, for existing media it doesn’t seem necessary to directly start using those platform specific features, those media seem to be able to rely on their name and content for at least short while. Most media are “just transporting content” and are doing pretty good on new platforms and markets.

I think a content producer/distributer should definitely think about, or use, platform specific features. For example if you’re developing an iPhone app you should think what those specific features can add to the user experience (for now or in the future).

]]> By: Roel van der Ven http://www.hypernarrative.com/wordpress/2009/06/12/content-as-software/comment-page-1/#comment-223709 Roel van der Ven Fri, 12 Jun 2009 11:04:26 +0000 http://www.hypernarrative.com/wordpress/?p=1560#comment-223709 Off course, media companies SHOULD make software. But they should not try to fit their generic content in as much channels as possible. Tailor your content to your medium. It's useless to push complete articles through RSS feeds so people can 'use' the content on their mobile. It just doesn't work that way. So yes, companies should deliver their content as software (although I like to call it a channel, software sounds like a package, a one-time transaction), they should heavily invest in software, developers and designers, but they also need to make sure it's in the right format; especially when the package is nice. Off course, media companies SHOULD make software. But they should not try to fit their generic content in as much channels as possible. Tailor your content to your medium. It’s useless to push complete articles through RSS feeds so people can ‘use’ the content on their mobile. It just doesn’t work that way.

So yes, companies should deliver their content as software (although I like to call it a channel, software sounds like a package, a one-time transaction), they should heavily invest in software, developers and designers, but they also need to make sure it’s in the right format; especially when the package is nice.

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