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Wilbert Baan on May 30, 2007 at 5:56 pm, comment
Topics: Usability

Phill

Wieden + Kennedy, the guys behind the slogan ‘Just Do It’ redesigned the website (launched april 2nd). And they used 37signals collaboration software, that’s how I found out about it.

I like the new Wieden + Kennedy flash based website. The interface focus on information sorting by time in combination with tags. Different colors highlight people, companies, etc.. By clicking a keyword you enter a never ending 3d network with nodes. The focus is on discovering instead of retrieving.

I think good information design and storytelling will be the things that can really make a difference in the upcoming years. Websites are starting to look more similar due to effective user and usability research.

The great Phill Knight / Nike photo was found here.

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