A few days ago I posted a link to an Apple promo video on how the Washington Post works. They have a very clear goal. We make news (video) and distribute it through any channel available.

I think National Geographic is also doing a great job. NGC’s content is in Joost, Brightcove, etc. As a company you can’t really wait any longer for a new standard. You need to be everywhere. The (expensive) long tail of channels.

It is not really a competition for the device anymore, but a competition to be the channel. I think Joost is where Google Video and YouTube should already have been experimenting.

Thanks for posting your experience with Joost. I can’t wait to try this thing out — I think it’s the most revolutionary thing to come out on the internet since the iTunes store.

The march towards “Over the Top” progrmming is getting faster and faster.

- Jennifer