Google Wants to Dominate Madison Avenue, Too
The New York Times writes about the Google ad machine and how it is transforming an entire business culture.
Google Wants to Dominate Madison Avenue, Too
…Because of this technology, users click ads 50 percent to 100 percent more often on Google than they do on Yahoo, Mr. Noto estimates, and that is a powerful driver of Google’s growth and profits. “Because the ads are more relevant,” he said, “they create a better return for advertisers, which causes them to spend more money, which gives Google better margins.”
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