It was this database that helped steady campaign aides in October’s choppy waters, assuring them that most of the Ohioans in motion were not Obama backers but likely Romney supporters whom Romney had lost because of his September blunders. “We were much calmer than others,” said one of the officials. The polling and voter-contact data were processed and reprocessed nightly to account for every imaginable scenario. “We ran the election 66,000 times every night,” said a senior official, describing the computer simulations the campaign ran to figure out Obama’s odds of winning each swing state. “And every morning we got the spit-out — here are your chances of winning these states. And that is how we allocated resources.”
I think the most exiting and successful combination was what CNN did together with Facebook. CNN had a high quality live videostream with Facebook updates from your friends talking about the video stream.
Current TV was also broadcasting the event on television and used Twitter. Which is great for television, because television is a one-to-many medium and you can easily interact with the television by using a Twitter client on your phone or laptop.
Facebook was the best option for the web. Watching video on the web is more a personal and more interactive experience. This is what Facebooks adds. You’re watching the stream, not with the world (like Twitter+TV) but with your friends/contacts.
The computer is much more personal compared to a television and thus the interaction should be more personal as well. My social network is not your social network. It’s a distributed conversation.
Portable Social Networks
These kind of combinations or applications can only be created if social networks are (partly) open and allow services like CNN to use the network. For this event CNN didn’t create conversation tools, networks or any other infrastructure. They just connected the dots of Facebook to the dots of what they do best. Making live television.
This is what happens when services open up. You get the best of both worlds. Portable social networks are the future.
I’m a big fan of public databases, the live web and storytelling. I think they all give new opportunities for interactive and online storytelling. Twitter itself a very interesting database. Because it tells you what is going on and the API is very good.
About “I voted”
The next days American citizens will vote for either McCain or Obama. My guess is a lot of Twitter users will say on Twitter when, and on who they voted. This Flash application uses Twitter Search to see who voted on who. The animation automatically updates with the most recent tweet.