Don Norman about Design Thinking

“Designers have developed a number of techniques to avoid being captured by too facile a solution. They take the original problem as a suggestion, not as a final statement, then think broadly about what the real issues underlying this problem statement might really be (for example by using the “Five Whys” approach to get at root causes). Most important of all, is that the process is iterative and expansive. Designers resist the temptation to jump immediately to a solution to the stated problem. Instead, they first spend time determining what the basic, fundamental (root) issue is that needs to be addressed. They don’t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called “Design Thinking.””

Don Norman rethinks his position about “Design Thinking”. Het wrote the book “The Design of Everyday Things” when I was 7. A book I read in my early twenties and really influenced how I looked at objects and interaction.

I think designers have a complementary set of skills that really helps in solving challenges. Especially in a time where we need more disrupting innovation instead of incremental.

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