Our information culture is changing into a networked culture. Distributing is changing how we publish from the traditional one-to-many into many-to-many.
For example. If I make a picture of people ice skating and publish it on Flickr. Than Flickr is a traditional one-to-many distribution system. Everyone can be a publisher.
I’m also re-publishing this same picture on my blog, because this is what we can do with data, a duplicate is the original. And beacuse Friendfeed checks my Flickr account, the picture will also appear on my friendfeed page.
Out of control
This makes three places to view this photograph. My blog, friendfeed and my Flickr page. Those platforms have some similar visitors, but most are different. These platforms, Flickr and friendfeed have also full article RSS feeds or API’s that are being aggregated and republished. There is no control about what happens after we publish something.
We like things to have one place. We are used to physical objects that can only be in one place at the same time. This is how we order and structure information. This is how we control the amount of information. This is structure, instead of chaos.
The emerging web with API’s, feeds and social networks is chaos, its networked. The more instances or copies are distributed the more people you reach.
To be a successful publisher on todays web you need to work distributed. Work with websites and integrate with communities instead of creating them. A gadget is one way of doing this.
The Eclectro election for the best dance record of 2008 is finished. This election took place in a gadget. Over the past weeks we had 68.049 votes and 184 placed gadgets on blogs and social profiles.
The gadgets versus the amount of votes show a power law / long tail. Only a few websites collect the majority of the votes. The web is a networked environment, but not all nodes are equal. In this case the tail of the graph should have been four times as long to make up the amount of votes generated by the hoster of the gadget, the Eclectro website.
It’s difficult to spread gadgets. We had a continues flow of spreading, but there was no self-reinforcing effect. The tail did generate part of the votes, and reached a new audience.
In an ideal situation you want the nodes in a network to be more equal, a better distribution.
The actual amount of votes versus websites
See the full graph: http://www.hypernarrative.com/images/long-tail-van-het-stemmen.gif
Pageviews and votes
In the image you see stats of every time the gadget was loaded or a vote was made versus all the websites that published the gadget.
See the full graph: http://www.hypernarrative.com/images/pageviews_eclectro_gadget_stemmen.gif
Votes a day
The winner: Ane Brun – Headphone Silence (Henrik Schwarz remix)