Wilbert Baan
Hypernarrative.com is the personal weblog of Wilbert Baan. Father of two boys and a designer of products and services.

I'm co-founder of Somehow, a design and innovation firm based in Amsterdam.

On this blog I write about design, data, ideas, things I do, like, think or make.

Feel free to e-mail me, follow me on Twitter or connect on LinkedIn

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Visual Thinking workshop with Dave Gray

Today I joined a visual thinking workshop by Dave Gray. Author of Gamestorming and The Connected Company. I really enjoyed it and learned some interesting new tips and tricks.

No comments. Published May 21, 2013 in Design.

15 minute talk by designer John Maeda @ TEDMED 2013

15 minute talk by designer John Maeda @ TEDMED 2013

No comments. Published May 17, 2013 in Tumblr.

Richard Buchanan being interviewed about his 4 orders of design

Q: We’re talking about the expanding uses of design. What areas of design do you focus on in your work?

A: I’m interested in what I call that “the third order of design”.

The first order of design is communication with symbols and images. The second order of design is design of artefacts as in engineering, architecture, and mass production. In the middle of the 20th century we realised that we can also design activities and processes. We work progressively more with these activities and services. That’s the third order of design. In the beginning we called it Human Computer Interaction. Now we work with any kind of interaction – it’s about how people relate to other people. We can design those relationships or the things that support them. It’s this interaction I’m after.

Q: And there’s a fourth order as well?

A: Indeed there is. To me the fourth order of design is the design of the environments and systems within which all the other orders of design exist. Understanding how these systems work, what core ideas hold them together, what ideas and values – that’s a fourth order problem. Both the third and the fourth order are emerging now very strongly.

Some designers have the ability to deal with these very complex questions that lie at the core of our social life. Not every designer, but some have the ability to grasp the ideas and the values at the core of very complicated systems. Those are fourth order designers.

Richard Buchanan being interviewed about his four orders of design

His orders are a great framework for thinking about design. It helps explain why design gets the attention it is getting right now.

No comments. Published May 17, 2013 in Tumblr.

De dubbele winst van een technologie gedreven bedrijf

Gisterenavond was ik bij Online Tuesday met als thema ‘connected cars’. Niek van Leeuwen verantwoordelijk voor Uber in Nederland gaf een presentatie over de taxidienst voor privéchauffeurs.

Uber is een marktplaats en brengt op een handige manier vraag en aanbod bij elkaar. Eén van de interessante onderwerpen uit zijn presentatie was een onderdeel met de titel Uber Heatmaps. Doordat Uber niet zozeer een taxibedrijf is, maar een technologiegedreven bedrijf is innoveren ze snel, juist op de technologie.

De marktplaats functioneert, maar inmiddels beschikken ze over voorspellende algoritmes die vraag en aanbod goed op elkaar afstemmen en geven ze chauffeurs inzicht in deze data door middel van heatmaps. Chauffeurs zien waar op welk moment de meeste vraag zich voordoet.

Uber heeft op deze manier niet alleen qua communicatie (het boeken is eenvoudig) een streepje voor op de “oude” taxibedrijven. De dienstverlening en het aanbod naar de chauffeurs zal door de onderliggende data ook beter worden dan bij bedrijven die dit niet hebben.

De dubbele winst van een technologie gedreven bedrijf.

No comments. Published May 15, 2013 in Design,Interface design,Usability.

Audio registration of Design Thinking with Yves Behar and Tim Brown

Audio registration of Design Thinking with Yves Behar and Tim Brown at the Commonwealth Club of California (march 21 2013) about what a design firm is, what design thinking is and how it’s changing the world.

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There are some interesting parts in this regarding the impact of design. How it changed from the design of products to services to systems.

No comments. Published May 6, 2013 in Tumblr.

“technology is at its best when it enables human creativity”

Chris Dixon; “technology is at its best when it enables human creativity”

Chris Dixon in a post about Andreessen Horowitz investing in Shapeways

No comments. Published April 24, 2013 in Tumblr.

Scoble on Google Glass; “I will never live another day without wearing Google Glass or something like it”

“I’ll say this much. I will never live another day without wearing Google Glass or something like it. They have instantly become part of my life.”

Robert Scoble about his brand new Google Glass

No comments. Published April 24, 2013 in Tumblr.

The real utopia is the idea that we can go back to the 1990s

“I don’t think we’re utopians. I think the real utopia is the idea that we can go back to the 1990s, and everything will be perfect forever.

All we’re saying is, no, you can’t.

Now there’s the Internet.”

Cody Wilson (Defense Distributed) in 3D Printed Guns (Vice Documentary)

No comments. Published April 12, 2013 in Tumblr.